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Disney’s 5th Annual 'Magic of Storytelling' Campaign & Beautiful Pixar Storybook Artwork

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Celebrate the 5th annual Disney’s Magic of Storytelling campaign – a program that aims to inspire a lifelong love of reading in kids and bring books to under-served communities – by sharing a photo (details below) and then enjoy browsing some fantastic Pixar-themed storybook artwork (thanks to a Nerdist exclusive).


Over the years, Disney has donated more than 57 million books and has agreed to donate up to a million more through March 31, 2017, to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families. Although the program launched in January, it was the Nerdist article sharing artwork from the collection of Pixar themed storybooks which caught our eye.

What can you do to help increase the number of donated books?

  • Share a Shelfie: Disney will also give one book for every “shelfie” — a selfie photo with a favorite book — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling. Be sure to also tag us (@ThePixarPost on Twitter& @PixarPost on Instagram) as well and we may retweet/repost your photo!
  • One-for-One Book Donation: Buy a Disney book, Disney will donate one book to a child in need.

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